Turkish confectioners eye US market
A report prepared by the “Sweet Türkiye” platform with the support of the Trade Ministry and the Türkiye Exporters Assembly (TİM) highlighted export opportunities in the United States, a confectionery and sweets market valued at around $50 billion.
The report stated that Türkiye’s authentic variety of traditional sweets and its rich cultural storytelling provide a competitive advantage in international markets, daily Milliyet reported.
It noted that Turkish-specific categories such as Turkish delight, halva, dried fruit-coated products and baklava-style sweets face no direct competitors.
According to the report, mainstream American consumers favor convenient snacks that provide quick energy during work breaks, while driving, watching television at home, as part of children’s school meals, or during sporting activities.
