Berlin’s Passionfroot raised a $15 million Series A led by Insight Partners, taking total funding past $21 million.
Jen Phan, the co-founder and CEO and a former venture investor, is moving to New York to lead Passionfroot’s expansion in the US.
A reported investor in Passionfroot’s seed round was an employee from Anthropic, and now Insight Partners is backing both companies.
Before starting Passionfroot, Jen Phan worked for years as an early-stage investor at btov Partners, a European VC firm. In 2020, during the pandemic, she started a newsletter and community for tech professionals with immigrant backgrounds and began thinking about leaving investing. She ended up doing both.
In 2022, she launched Passionfroot, the B2B creator marketing platform, with Lorenzo De Nobili, who had built his own marketplace startup. They started the company after months of talking to creators who earned a living from thought-leadership content but lacked the tools to manage the business side.
