THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN DIEGO COMIC-CON 2026
PR Newswire
SAN DIEGO, July 23, 2026
Booth #2829 invites attendees to step inside the worlds of two iconic franchises through the groundbreaking LEGO SMART Play experienceAttendees will be able to experience two beloved franchises like never before, as LEGO SMART Play adds a new dimension of interactive playOther exciting ways to experience the LEGO brand on-site July 23-26 include multiple new product reveals making global debuts, in-booth programming and a scavenger hunt for brand prizesSAN DIEGO, July 23, 2026 /PRNewswire/ -- The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two of pop culture's most beloved franchises.
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