Erling Haaland arrived at the World Cup as one of football’s biggest stars and left as America’s newest obsession.The Norwegian striker scored seven goals to light up the tournament, but it wasn’t just his performances that won people over. From embracing the quirks of American culture to leaning into viral moments, Haaland became impossible to ignore. The result? More than 50 million new Instagram followers in a single summer.Norway were never likely to win the World Cup, but Haaland is the figurehead of a Manchester City team that is expected to challenge for English and European football’s biggest prizes next season. Fans planning to keep an eye on him should be in for a fun ride.His Premier League side Man City have gone through their biggest change for a decade this summer, following Pep Guardiola’s departure. Guardiola is one of the most iconic coaches in the game, but he is now replaced by Enzo Maresca — a former mentee. Nobody truly knows how Haaland and his teammates will respond to the change in management, but they will be expected challenge for the biggest trophies.Manchester City are 11/4 second-favourites behind Arsenal to win next season’s Premier League title. Their squad is one of the strongest in English football, and looks to be even stronger following the £116m summer signing of Elliot Anderson from Nottingham Forest.Bernardo Silva, John Stones and Nathan Aké have departed the club since the end of last season, continuing City’s process of squad renewal that started 18 months ago. Maresca sees the game similarly to Guardiola, favouring control through possession, but the former Chelsea boss will still have his own ideas on how City should play.In Haaland, Maresca has a striker he must provide with service.Erling Haaland gets a Texas souvenir | World Cup Daily Briefing Felipe Cardenas and Adam JonesThe Norwegian isn’t always the most involved striker, often going long spells with relatively few touches of the ball. But his impact in the opposition penalty box more than makes up for it.