Miami, United States, 22nd July 2026, ChainwireBy ChainwireJul 22, 20261 min readCreate an account to save your articles.Add on GoogleAdd Decrypt as your preferred source to see more of our stories on Google.Miami, United States, July 22nd, 2026, ChainwireUnserious today announced the acquisition of Creepz, one of the most recognizable NFT collections of the 2021-22 cycle. Backed by entrepreneur and investor Adam Weitsman, and with the support of the original founders, the deal places the lizard cult brand under a powerhouse new team.Most importantly, the acquisition marks a homecoming for Psychrome - the original mastermind and creative genius behind the Creepz lore. Returning to lead IP development, he also brings a resume as a globally exhibited artist whose commercial collaborations span Nike, Salomon, Sneaker Con, Staple, Disney, Warner Bros., and Rovio.Beyond this foundational creative leadership, the Unserious team brings deep operating experience with a track record spanning consumer brands, entertainment, and enterprise tech, alongside crypto's largest token launches - including the historic ApeCoin.Unserious also took the opportunity to formally deny the existence of lizard people, their alleged evil activities, and any plans for $CREEPZ world domination.About UnseriousUnserious is reimagining the future of decentralized brands.ContactAcquirerUnseriousUnseriouscontact@unserious.incDisclaimer: Press release sponsored by our commercial partners.Daily Debrief NewsletterStart every day with the top news stories right now, plus original features, a podcast, videos and more.