Primordial Soup, the AI Film and content studio launched by filmmaker Darren Aronofsky (The Whale, Black Swan, Requiem For a Dream) is raising cash as AI-first filmmaking continues to proliferate, The Hollywood Reporter has learned.
Earlier this month Primordial Soup Labs, Inc., which lists Aronofsky and his producing partner Dylan Golden as executive officers, filed with the Securities and Exchange Commission for a $15 million equity raise.
The document said that the company had sold just over $11 million of that total so far, with the first sale taking place July 1.
It is not clear what Primordial Soup will use the cash for, though the company’s website suggests that it is in the midst of something that amounts to a hiring spree, with open roles for “generative artists,” social media strategists, a chief of staff, and a “Head of Studio.”
The head of studio role underscores the scale of the endeavor, with the description noting that the person they hire will run content strategy and studio operations. “You’ll oversee the development, production and commercialization of our slate, including digital-first creator content, feature films, television series, and branded content,” the description states.
