Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Some final World Cup-related gains for Shakira & Burna Boy and The Beatles, as well as a new breakout hit from Lil Baby and a viral moment capitalized on by Saucy Santana.
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“Dai Dai” Has Best Streaming Day Yet Following World Cup Halftime Performance
Are you tired of Shakira & Burna Boy’s unavoidable World Cup anthem “Dai Dai” yet, following six weeks of World Cup action over June and July — which finally came to a head last Sunday (July 19) at New Jersey’s MetLife Stadium, as Spain triumphed 1-0 over Argentina? If so, you might be close to the only one: Even after the tournament’s resolution, streams of the song have continued to spike — no doubt buoyed by the duo’s performance at the final’s halftime show, the first ever of its kind.
