Taco Bell’s business has taken a major hit after lettuce served at the chain was linked to the cyclospora outbreak. To win back wary customers, the company is now offering enchiritos and regular nacho fries for $1 each — items sans lettuce.
The one-day-only deal announced Wednesday follows a slump in customer visits at Taco Bell locations across the country.
Daily foot traffic dropped nearly 31% on July 17, when federal health officials identified the chain as part of the investigation into the diarrhea outbreak, according to nationwide data from Placer.ai. The next day, it was down 30%.
Other chains have also seen foot traffic decline in recent days, but nowhere near as pronounced as Taco Bell. Shares of Taco Bell’s parent company, Yum! Brands, have fallen by about 9% from a week ago.
Taco Bell didn’t respond to CNN’s request for comment.
