Held at Saigon Riverfront Park in Ho Chi Minh City on July 19-20, the festival was one of the company's football-themed community events during the FIFA World Cup 2026. The program featured a range of activities intended to provide opportunities for fans to gather, interact, and watch the tournament together.
As an official sponsor of the FIFA World Cup, the beverage giant has partnered with the tournament for decades through marketing campaigns and fan engagement activities centered on football and shared experiences.
A 1,000-square-meter LED screen was installed for the live screening of the FIFA World Cup 2026 final in PLACE??. Photo courtesy of the organizers
In Vietnam, the company has introduced a series of FIFA World Cup 2026 initiatives, including limited-edition packaging, digital experiences, and promotional campaigns connected to the tournament.
The festival expanded those activities through a two-day program featuring entertainment, community engagement, and live viewing experiences leading up to the FIFA World Cup 2026 final.
