How We Rebuilt a Website for a Musician and Why Engineering Ownership Matters More Than Commercial Labels.

In the tech market, people tend to judge a book by its cover: if a "design agency" takes on a project, clients are willing to pay big checks on blind trust. If an entry-level developer works on it, they're met with skepticism ("they stand no chance of getting hired right now anyway").

But do titles and price tags actually guarantee results? We recently completed a project for Canadian musician Richard (richardhigginsmusic.ca). And this story is the best answer to anyone who measures quality by brand name alone.

Background: The Client's Journey Through "Professionals"

The story of this website is a classic example of a client going in circles searching for a decent solution: