Deko Cocktails Launches Statewide Across South Carolina with Southern Crown Partners
Premium spirits-based RTD brand secures statewide retail distribution and placements at boutique and luxury hotels, entering one of the country's fastest-growing beverage categories
Deko Cocktails, the premium spirits-based ready-to-drink cocktail brand, has partnered with Southern Crown Partners, one of the Southeast's largest beverage distributors, to launch across South Carolina, bringing its full lineup to retail statewide and to boutique and luxury hotels across the state.
The launch gives Deko Cocktails statewide coverage across South Carolina through a distributor with more than 100 years of family-owned operations, and reflects Southern Crown Partners' focused strategy of building its portfolio with the right premium supplier partners.
"The ready-to-drink category is one of the fastest-growing segments in beverage alcohol, and to win in it statewide you need the right brands," said Justin Crouch, VP of Business Development at Southern Crown Partners. "Deko Cocktails gives us exactly that: a premium, founder-led lineup that stands out on the shelf and gives us real momentum in South Carolina."
