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Hertz has 100 years of experience managing vehicle fleets. Photo: Mateusz Wlodarczyk/NurPhoto via Getty Images

Hertz, one of America's best-known car rental companies, is trying to position itself as the backbone of the robotaxi business.

Why it matters: As robotaxis scale, fleet operators — companies that can efficiently own, charge, clean and maintain self-driving vehicles — could become the industry's kingmakers.