FOS will produce business-focused creative content around key NASCAR moments and tentpole events like NASCAR Championship Weekend in Miami
NEW YORK — Front Office Sports, the leading multiplatform media and news organization covering the business of sports, and NASCAR, one of the top-ranked motorsports organizations in the world, today announced a new content partnership that will bring audiences closer to key NASCAR moments and tentpole events through access-driven, behind-the-scenes content.
During this dynamic content partnership, FOS will produce original storytelling projects surrounding marquee NASCAR events like key Chase race weekends and NASCAR Championship Weekend.
“Today’s sports fans are looking for a deeper connection to the leagues they love, extending far beyond what happens on race day,” said Adam White, CEO of Front Office Sports. “We are thrilled to be working with one of the largest spectator sports leagues in America on a partnership that will bring fans closer than ever to the exciting world of stock car racing.”
“There’s tremendous momentum around NASCAR right now, and fans and industry audiences alike are increasingly interested in what happens beyond the race itself,” said Jess Smith, Vice President, Brand and Content, NASCAR. “Front Office Sports has built a trusted platform for telling the business of sports, and together we’ll showcase the innovation, personalities and defining moments that continue driving NASCAR forward while giving audiences an authentic look at everything that goes into our sport.”
