Playboy Expands Leadership Team to Drive the Next Phase of Global Licensing and Brand Growth
Building Off Recent Media Momentum, Playboy Reinforces Its Long-Term Growth Strategy with Key Hires Focused on Consumer Goods, Brand Partnerships, and Subscription Revenue
Playboy, Inc. (NASDAQ: PLBY) (the “Company” or “Playboy”), a leading pleasure and leisure lifestyle company, and one of the most recognizable and iconic brands in the world, today announced the appointments of Krystle Bach as its Vice President, Global Licensing and Partnerships and Radhika Bansil as its Senior Director, Growth, strengthening the Company’s position for expansion and brand strength, focused on driving consumer goods, lifestyle and apparel, brand partnerships, and subscription revenue. The appointments are effective immediately, with both leaders reporting directly to David Miller, Playboy’s President of Media & Brand.
"Playboy's cultural equity is our greatest asset, and this is about building the commercial engine to match it," said Miller. "Krystle has a proven track record scaling world-class licensing businesses, and she'll lead our global expansion into new categories and partnerships. Radhika brings sharp growth instincts and operating discipline that will accelerate our subscription business and deepen how we engage our audience."
