Passionfroot, a German startup building a marketplace connecting B2B creators with brands, said on Wednesday it has raised $15M in a Series A funding round led by Insight Partners.
Rebecca Liu-Doyle, managing director at Insight Partners, said Passionfroot is placed well at a time when creators are specializing as AI companies look for more visibility.
“Passionfroot has the perfect dynamics on both sides to warrant a true marketplace for B2B creators. On the demand side, there is increasing consumerization of the way B2B brands go to market. That’s a product of, in part, AI technology requiring evangelism, narrative building and education. On the supply side, there are people who have real expertise, understand a market deeply, and want to create quality content,” she told TechCrunch over a call.
With the funding, the Berlin-based startup’s co-founder and CEO, Jen Phan, is moving to New York, where Passionfroot is opening an office to expand its U.S. operations. The company is also opening an office in Sao Paulo, and expanding its current headcount of 15 employees.
As AI makes it easier to build products, companies are focusing on using creators to improve brand recall and recognition, Phan said.
