Apple is reportedly testing a 6.96-inch display for its largest 20th-anniversary iPhone. Rounded for a specification sheet, that becomes seven inches: an eye-catching number for a device expected in 2027. The calculation produces a less dramatic result. Apple’s current iPhone 17 Pro Max carries a 6.9-inch display, so the reported prototype adds 0.06 inches to the diagonal. At an unchanged aspect ratio, the diagonal rises by 0.87 per cent and the display area by roughly 1.75 per cent.That sliver of extra OLED tells only a small part of Apple’s apparent plan. Reporting from The Information, Bloomberg, Korean display-industry publication ETNews and Chinese leakers describes a phone with shallow curves on all four display edges, hidden Face ID components, a reduced or concealed selfie-camera opening and pressure-sensitive controls in place of moving buttons. Apple appears to be chasing the industrial-design idea it stated when it launched the iPhone X in 2017: let the device recede and leave the software in view. The 2027 version asks far more from glass, OLED, optics and touch sensing than the iPhone X ever did.About The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.