GM CEO Mary Barra Says China's Price War Isn't 'Sustainable,' Backs Company's Autonomous Driving Efforts

General Motors Co.

(NYSE:GM) CEO Mary Barra has said that China's price war is "unsustainable" in the long term during the automaker's second-quarter 2026 earnings call with investors.

Mary Barra Says GM Leading in Autonomous Efforts During the earnings call, Barra was asked if she thought that intense pricing strategies in China with respect to autonomous features would affect pricing of vehicles in the U.S.

She said that China's "in-country solutions" were not sustainable, but added that in the U.S. context, she said that she believed autonomy would provide "pricing power." Read Also: GM Outlines Energy Storage Push With New Battery Chemistry, Data Center Applications And Vehicle-To-Grid Tech She pointed to GM offering its Super Cruise system was being made standard on "high-end Silverado and Sierra trims" next year.

"I do think customers recognize the value…they are willing to pay," she said.