UpdatedJanhavi GosaviJournalist·NZ Herald·22 Jul, 2026 06:00 AM3 mins to read‌NZ Herald Afternoon Headlines | Finance Minister defends Government as inflation rises, and red meat sector braces for US tariffs | Wednesday, July 22, 2026. Video / NZ HeraldA prominent Masterton businesswoman and farmer who found success with her niche shoe company has died after a “determined” fight with cancer.

Georgie Falloon founded Willow Shoes for Long Feet in 2000, when she started selling shoes via paper catalogue and by appointment from her rental flat in Wellington.