GameStop, one of the best-performing stocks this year, continued its rally heading into the new year thanks to its adoption of cryptocurrencies.

GameStop Now Accepts DOGE and SHIB

The company behind the popular meme stock GameStop announced earlier this week that it would start accepting Dogecoin (DOGE) and Shiba Inu (SHIB) as payment options for its products and services.

GameStop partnered with cryptocurrency payment processor Flexa to start accepting cryptocurrencies for payment of its products and services. In addition to Dogecoin and Shiba Inu, GameStop also accepts a few other cryptocurrencies, including Bitcoin, Litecoin, Ethereum, Axie Infinity Shards (AXS), Decentraland ($MANA), and Smooth Love Potion (SLP).

The company is one of the top-performing stocks since the start of the year. Over the past 12 months, GME’s value has increased by more than 700%, outperforming numerous stocks in the process.