John Legend is singing a new tune for Bang & Olufsen.
The acclaimed singer-songwriter — a multiple Grammy Award winner and one of the youngest to achieve EGOT status — has signed a two-year deal to join the Danish sound and tech experts as global brand ambassador. During that time, Bang & Olufsen and John Legend will showcase a shared vision “through curated performances, cultural moments and storytelling, with each activation reflecting the idea that beautiful sound is born from true craftsmanship. More specifics on those events and activations will be revealed in the coming months.
In announcing the deal, Bang & Olufsen cited the multi platinum musician, producer, activist and EGOT winner’s career as one “defined by restraint, detail and emotional honesty,” as he has created music that “resonates through intention and clarity. His work has become part of a global cultural fabric, known for its timelessness and emotional depth.” As such, he was tapped to embody Bang & Olufsen’s Beautiful Sound philosophy, which is defined as the “seamless marriage of flawless acoustic engineering, timeless Scandinavian design and uncompromising craftsmanship.”
Legend with Bang & Olufsen Beo Grace earbuds.
