There’s a new female-founded unicorn. GlossGenius, which started as a salon management platform, just raised $44 million at a $1.15 billion valuation as it pivots to build AI operations for all service businesses, with a new name: Genius AI.
Run by 36-year-old twin sisters Danielle Cohen-Shohet and Leah Cohen-Shohet, GlossGenius-turned-Genius AI has traditionally served as a booking, scheduling, and payments platform for beauty professionals. Danielle Cohen-Shohet, the company’s original founder and CEO, identified a much bigger opportunity: AI-powered software that will run businesses for any kind of service professional.
“The problem we’re here to solve is really the same. How do we make it as easy as possible for business owners to run their businesses?” she asks. “How do we take away this dreaded work that keeps these businesses from the things they love doing and spending time with clients?”
GlossGenius had started to attract other kinds of service providers beyond salons—spa owners, massage therapists, chiropractors, and acupuncturists. Now it sees an even bigger opportunity in “health-adjacent” verticals, like med spas, physical therapists, and fitness businesses.
“What are these more human businesses, the ones where we like to say the genius is the practitioner, and the clients come for them?” Danielle asks.
