The streaming platform also launches full-length video uploads and a music video pitching tool.
The Spotify music streaming app is seen on a mobile phone on November 11, 2025.
Photo Illustration by Chris McGrath/Getty Images
Spotify is furthering its video integration as the streaming platform announced what it is calling its Music Video Charts Global, a ranking which measures the top music videos on Spotify; full-length video uploads for artists; and a video pitching tool for artists to get those videos considered for Spotify’s editorial playlists, the company announced today (July 21).
According to a press release, Spotify found that listeners are 64% more likely to stream a song after watching an official music video or live performance than when a fan simply listened to a song. The same study found that fans were 1.4 times more likely to save or share the song and 57% more likely to stream the rest of an artist’s catalog after viewing a video.
