Toyota beat out Ford for the most unique visitors in April 2026.
Toyota had 9.2 million to Ford’s 9.0 million.
Hyundai and Kia beat out General Motors by nearly 1.0 million.
Love it or hate it, the internet has everything you could ever want and need. That includes cars. Automaker websites are the start of many people’s auto shopping journey, and some automakers get way more visitors than others.
In a new study, Emarketer compiled Comscore data to determine which automaker had the most unique website visitors in April. Toyota and Ford top the list, followed by everyone else.
