Sphere has lassoed a new global head of corporate marketing and communications in Karen Laureano-Rikardsen.
The move, announced today by Sphere Entertainment Co., will see the veteran executive serve as lead spokesperson for the cutting-edge entertainment venue while leading the “development and execution of global marketing communications strategy to support the company’s growth, reputation and domestic and international expansion,” per the company. She’s based in New York reporting to Sphere president and COO Jennifer Koester.
“As we continue to expand Sphere’s presence and bring our next-generation immersive entertainment experiences to audiences around the world, it is critical that we continue to tell our story in compelling and impactful ways,” said Koester. “Karen brings a strong combination of global communications experience, sound judgement and proven leadership in high-profile environments. She will play a vital role in shaping how we communicate our vision and innovation.”
“Throughout my career, I have worked with global organizations to strengthen corporate reputations and develop communications strategies that drive business growth and meaningful engagement with audiences,” added Laureano-Rikardsen. “Sphere is a unique company at the intersection of technology, storytelling and live entertainment, and I look forward to working alongside the talented team of creatives, engineers, technologists and business leaders to help fuel the company’s continued expansion.”
