Wednesday is the conference at full speed, balancing daytime industry conversations with one of the week’s busiest nights for live music. All panel and registration location is at the Intercontinental New York Times Square, 300 W. 44th St.
LAMC RegistrationTime: 9:00 a.m.-4:30 p.m. ETStop by early to get credentialed and settled before a packed day of panels and performances.
Storytelling, Strategy and Fan EngagementTime: 9:30-10:45 a.m. ETModerator: Kat De Jesus (TikTok / SoundOn)Panelists: Guaynaa (Artist), Loren Medina (Guerrera PR), Brenda Carrasco (Warner Latina), Andres Wolff (Sony Music Latin), Gabriela Weitzenfeld (Symphonic)A conversation on how artists and their teams build audience connection, shape their narratives, and turn online engagement into long-term growth.
Latin Music Around the World – The Ever-Expanding Global Tour Market (presented by MTA)Time: 11:15 a.m.-12:30 p.m. ETModerator: Michel Vega (Magnus Talent Agency)Panelists: Richard Lom (WME), Andy Martinez (RIMAS Nation), Devin Landau (CAA), Carolina Daza (CMN), Jordi Puig (OCESA), Chris Den Uijl (La Familia Presenta)This conversation zooms out on touring, with executives discussing how Latin music continues expanding its live footprint worldwide.
