Wildflower Health Acquires Every Mother, Expanding Access to Core & Pelvic Floor Care Across Pregnancy, Postpartum and Midlife
Strategic expansion delivers accessible, affordable pelvic and core rehabilitation to bridge critical gaps in women’s care.
Wildflower Health, a leading tech-enabled women’s health company, today announced its acquisition of Every Mother, a premier clinically-validated digital pelvic floor and core health platform supporting women through pregnancy, postpartum recovery and beyond.
This acquisition marks a strategic milestone for Wildflower as it enters the direct-to-consumer (D2C) market, a rapidly growing avenue for care driven by the systemic inaccessibility and high costs of traditional healthcare. Every Mother directly bridges this gap, having established a trusted consumer brand and significant market traction by delivering credible, accessible and effective solutions.
By uniting Every Mother’s successful D2C platform with Wildflower’s robust enterprise digital solution and hybrid wraparound care models, the acquisition unlocks unique value for women by guiding expectant and postpartum families to trusted, evidence-based physical recovery resources across both consumer and healthcare channels. Wildflower is a trusted leader in women’s healthcare, delivering the unifying infrastructure that connects thousands of women’s care providers and millions of covered lives to enable higher-quality care, an infrastructure that will now accelerate access to Every Mother’s pelvic floor and core health platform.
