RIYADH: The Small and Medium Enterprises General Authority attracted more than 12,697 beneficiaries through its “Business Weeks” initiative during the first half of 2026, with participation from 240 entities across the government, private, and non-profit sectors, including 73 exhibiting organizations.
The initiative also featured 31 main sessions and 218 entrepreneurial meetings, reflecting the growing scope of the program and its role in connecting entrepreneurs and SME owners with regulatory and enabling bodies, services, and investment opportunities across promising sectors, the Saudi Press Agency reported.
These results underscore the increasing role of specialized sector-focused initiatives in bringing together service and program providers with beneficiaries within a single ecosystem, enhancing access to enablers and opportunities tailored to each sector’s needs.
“Business Weeks” is one of Monsha’at’s initiatives that brings together government, private, and non-profit entities with entrepreneurs and SME owners through weeks dedicated to specific sectors, allowing participants to explore investment opportunities, access services, and build partnerships.
The initiative offers an integrated platform for dialogue sessions, entrepreneurial meetings, workshops, consultations, and mentorship, alongside hosting decision-makers and senior officials in direct dialogues with entrepreneurs and SME owners.
