Samsung Electronics (OTC:SSNLF) has tapped former Hyundai Motor Co. Ltd. (OTC:HYMLF) robotics executive Lee Dongkun to help turn humanoid robots and physical AI into a major growth business, placing its newly created robotics division directly under the company’s chief executive.
Former Hyundai Executive Leads Robotics Strategy
According to a Reuters report, Samsung said on Tuesday that its RX, or "Robotics eXperience," division will oversee long-term strategy, core technology development and commercialization. Lee, an executive vice president, will lead its Robotics Strategy Team after previously directing Hyundai’s robotics plans, including work involving Boston Dynamics.
The appointment gives Samsung an executive familiar with one of the humanoid industry’s most advanced players. Hyundai recently moved to take full control of Boston Dynamics, whose electric Atlas robot is expected to enter Hyundai’s Georgia manufacturing operations by 2028.
Benzinga reached out to Samsung Electronics for comment, but did not receive an immediate response.
