SiriusXM has signed a three-year deal with Trixie Mattel and Katya Zamolodchikova’s hit comedy podcast The Bald and the Beautiful.
SiriusXM will exclusively distribute the show hosted by the RuPaul’s Drag Race alums through the SiriusXM podcast network. SiriusXM Media, the company’s advertising division, will retain exclusive advertising sales rights for both the audio and video versions of the podcast.
“I can’t believe it! I’m so grateful be a Sirius girl now. Sirius just got a whole lot prettier … you’re all welcome,” Trixie said in a statement.
Added Katya: “I am so excited about this incredible opportunity … it feels surreal joining the SiriusXM family, I am so grateful.”
Launched in 2020, The Bald and the Beautiful has earned nearly 100 million lifetime downloads on RSS. The podcast’s YouTube channel has amassed more than 770,000 followers, cementing itself as a mainstay on the comedy podcast charts.
