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Content creators received hands-on training in photography, videography, graphic design, social media management. [Courtesy]
More than 7,800 young Kenyans have gained practical digital content creation and entrepreneurship skills, enabling many to earn income from the country’s fast-growing creator economy through the Google-supported Ganjisha Project.
Content creators received hands-on training in photography, videography, graphic design, social media management, digital marketing, ethical content creation, financial literacy, personal branding and entrepreneurship, while gaining practical experience using industry-standard tools such as Canva, CapCut and AI-powered content creation platforms.
Results from an independent endline evaluation of the Google-supported Ganjisha Project, jointly implemented by the Africa Digital Media Institute (ADMI), and Digital Opportunity Trust (DOT) Kenya, show the programme exceeded its target by training more than 7,800 young people across all 47 counties and significantly improved participants’ digital skills, confidence and earning potential.
