QINGDAO, China, July 21, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, has unveiled a comprehensive AI-powered growth strategy that will guide the company's next phase of global development, reinforcing its commitment to innovation, intelligent living and long-term customer value.
This strategy was introduced during the Hisense Global Partner Conference 2026, held in New York ahead of the FIFA World Cup 2026TM Final, where Hisense brought together global customers and partners to share its vision for the AI era.
"AI is reshaping everything. And we are all a part of this," said Mr. Fisher Yu, CEO of Hisense Group. "In the AI era, we must embrace this unstoppable wave. We are upgrading our strategy with five pillars: expanding our AI footprint across the core AI value chain; transforming smart devices into smart home companions through AI-driven scenario innovation; maintaining a long-term sports marketing strategy to strengthen our global brand; adhering to a service-first approach to enhance user experience; and deepening glocalization to create long-term value for our customers and partners."At the center of Hisense's strategy is a long-term commitment to AI. The company is building an integrated AI ecosystem spanning the entire value chain. "When we map Hisense onto this architecture, our vision is clear: we are rebuilding our entire business around AI," Mr. Yu said. Hisense is advancing growth across AI Hub, semiconductors, smart energy, laser technology and automotive electronics, while continuing to strengthen its core smart device business.
