The Kickoff Festival will also host the official watch party for the 2026 NFL season opener.
The Australian Flag is seen in Garden Square at Melbourne Park on January 17, 2026 in Melbourne, Australia.
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Live Nation is partnering with the NFL to bring live music to Australia’s first regular-season NFL game week.
The NFL Melbourne Game Kickoff Festival presented by American Express will take over Melbourne Park from Thursday, Sept. 10, through Saturday, Sept. 12, surrounding the Los Angeles Rams’ matchup against the San Francisco 49ers at the Melbourne Cricket Ground on Friday, Sept. 11.
