LONDON, July 21, 2026 /PRNewswire/ -- Velo and the McLaren Mastercard Formula 1® Team are giving fans the keys to their wildest dreams with the launch of a global competition for the second half of the 2026 F1 season. Starting today, adult Velo & motorsport fans are invited to share their most creative and original fan dreams, for the opportunity to see them brought to life later in the season as fan-inspired unforgettable experiences*.
Whether it's spending a night sleeping amongst historic cars at the iconic McLaren Technology Centre, designing custom merchandise, or sitting down for dinner with McLaren Mastercard Formula 1® Team CEO Zak Brown - no dream is too big. This year's competition is built entirely around turning fan imagination into reality, with original ideas to put fans front and centre.The competition marks the return of the Live Your Fandom campaign, where for a second year, Velo - the leading nicotine pouch brand in Europe** made for true originals - has joined forces with the McLaren Mastercard Formula 1® Team to bring more moments of originality to motorsport fans.To get the wheels turning, McLaren Mastercard Formula 1® Team drivers, Lando Norris and Oscar Piastri have teamed up for a launch film, calling on fans to think bigger, dream louder, and get their boldest ideas on the grid. Packed with cheeky nods to iconic Formula 1 moments and fan-favourite inside jokes, the film challenges fans to submit the dream experience they've always wanted to see brought to life.Throughout the season, Velo and McLaren will be bringing a selection of fans' dream experiences to life, along with plenty of surprises in store to reward the community of dedicated fans.Reflecting on the Live Your Fandom campaign, Lou McEwen, Chief Marketing Officer of McLaren Racing, said: "Our fans are the lifeblood of McLaren Racing and working with partners like Velo, we are continually seeking new ways to engage and bring them closer to the team. Last season's Live Your Fandom activation was a great example of that, and we're excited to continue the campaign, offering our fans once-in-a-lifetime experiences with the team."Malky Brown, Global Head of Partnerships & Content at BAT, commented, "We're giving fans the chance of a lifetime. Velo is all about celebrating true originals, and this competition is about letting fans drive the story. Tell us your wildest, most creative McLaren dream on social media, and we might just bring it to life!"Through Live Your Fandom, Velo and McLaren are continuing to champion the fans who help make motorsport what it is — encouraging them to celebrate their passion, individuality and creativity like never before.
