Beşiktaş are exploring an ambitious financial strategy in their bid to sign Mohamed Salah, with the Turkish club reportedly planning to use a sponsor-backed model similar to the one that helped facilitate Cristiano Ronaldo's blockbuster move to Juventus in 2018.
Fresh off completing the signing of Belgian winger Leandro Trossard, Beşiktaş have turned their attention to another marquee name as they look to strengthen their squad for the new season and elevate the club's profile both on and off the field.
According to Arab outlet Winwin and Turkish media reports, club executives are preparing for another round of talks with Salah and his representatives while working to finalize a sponsorship package that would help fund one of the biggest transfers in Turkish football history.
Sponsor-backed approach
The proposed structure mirrors the financial model Juventus used when Ronaldo joined from Real Madrid in 2018. Rather than placing the full financial burden on the club, Beşiktaş hope to secure a major commercial partner willing to absorb a significant portion of the costs associated with Salah's wages and related expenses.
