Oct 21, 2025

Sora prompted by THE DECODER

OpenAI has strengthened safeguards for its Sora 2 AI video generator after actor Bryan Cranston's voice and likeness appeared in generated videos without his consent, violating the company's official opt-in policy.

"I was deeply concerned not just for myself, but for all performers whose work and identity can be misused in this way," Cranston said, adding that he reported the incident to SAG-AFTRA, his union.

OpenAI described the incident as "unintentional generations" and, after talks with SAG-AFTRA and Cranston, has "strengthened guardrails around replication of voice and likeness" for Sora 2. The opt-in policy remains in place, giving artists full control over how their digital likeness is used.