Genesis is considering launching a small premium electric vehicle.
The brand wants to launch products that support long-term growth.
Genesis plans to launch 22 models in American between now and the end of 2030
Hyundai recently debuted the Ioniq 3, a new electric hatchback that sits just beneath the larger Ioniq 5. Now Genesis might get its own version one day.
In an interview with Autocar, Peter Kronschnabl, Genesis Europe’s managing director, told the publication that the brand is "evolving." He said, "We need to look at fast-growing segments where we might need to be present in order to nurture customers."
