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BingoPlus VIP Club officially unveiled its bold new brand philosophy, The New Code of Nobility, redefining what it means to be a VIP member through elevated lifestyle experiences, meaningful recognition, and a premium community built around its members’ achievements. During an exclusive media press conference ahead of the grand launch, BingoPlus executives and VIP members shared the vision behind the transformation and what lies ahead for the Club.

Leading the presentation, Mr. Jasper Vicencio, Bingo Plus President and Head of the VIP Lifestyle & Experience Center emphasized that today’s achievers seek more than rewards. “Behind every BingoPlus VIP account is a real person with a story, a journey, and a legacy in the making,” he shared. “The New Code of Nobility is more than a rebrand—it’s our commitment to recognizing our members beyond the app and celebrating their success through thoughtfully curated experiences.”

The reimagined BingoPlus VIP Club moves beyond the traditional rewards model by creating a premium lifestyle ecosystem. Members can look forward to curated travel experiences, luxury shopping privileges, exclusive dining, golf events, celebrity meet-and-greets, birthday celebrations, and year-round lifestyle activations designed to create lasting memories. The Club’s enhanced tier system also introduces more personalized recognition, exclusive access, and elevated privileges that reward members at every milestone of their journey.