Today’s announcement comes just a couple of months after the European Commission fined Temu over a similar DSA breach.

The European Commission has issued a fine of €550m to online marketplace AliExpress today (20 July) for failing to prevent the sale of illegal, unsafe or counterfeit products on its platform.

According to the Commission, AliExpress failed to meet its obligations under the EU’s Digital Services Act (DSA) in regard to assessing the risk of dissemination of these kinds of products through its services, along with failing to reduce said risk.

Today’s fine comes after a lengthy investigation into the platform that traces back to 2023.

The Commission stated that the e-commerce platform – which is owned by Chinese tech giant Alibaba – did not properly evaluate whether it had sufficient staff to review potentially illegal products, “inadequately” assessed how its recommender and advertising systems exacerbate the spread of illegal products, and lacked quantitative metrics in its assessment.