Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn moreShe's one of the most popular cleaning influencers - but just how many of Mrs Hinch's gadgets are actually worth purchasing?Sophie Hinchcliffe, 36, from Essex, promotes different homeware gadgets to her 4.8 million Instagram followers on what feels like every other day, with everything from grape cutters to label machines and silicone hairbrushes making an appearance.But they're not always what they're cracked up to be, according to interior design expert Jordana Ashkenazi.Speaking to the Daily Mail, the founder of Element One House said: 'Social media has somehow convinced us we need a gadget, dispenser or "life-changing" storage hack for every tiny inconvenience in life.'But as an interior designer, I think a lot of these influencer-loved products end up cluttering themselves.'People are buying products for the fantasy of being organised rather than for how they actually live, and before long the home starts looking like a branch of The Container Store exploded in the utility room.'Read on to discover which of the influencer's recommendations are worth purchasing - and those to avoid. Sophie Hinchcliffe (pictured), 36, from Essex, constantly promotes different homeware gadgets - but just how many of the gadgets are actually worth purchasing?Silicone shampoo brush According to Jordana Ashkenazi, the silicone shampoo brushes can be useful for individuals with fine hairJordana: 'This is one of those products that looks clever and oddly satisfying to use, and I can see it working really well for someone with short, fine or fairly straight hair. 'The silicone bristles should help work shampoo into the scalp, lift product build-up and make an everyday hair wash feel more thorough.'My concern is how practical it would be for anyone with very long, thick or unruly hair. 'I have curly hair myself, and I can imagine spending half the shower fighting with it, trying to get it anywhere near my scalp without it becoming tangled or taking half my hair with it. Less relaxing scalp massage, more full-contact sport.'It's compact and easy to store, but it's also another bathroom product that needs to be rinsed and dried properly. Leave it sitting damp in the shower, and it could quickly go from beauty tool to tiny mould collector.'VERDICT: Potentially clever for fine or short hair, but potentially a battle for people with curly hair.Clever knife cutter According to the interiors expert, the knife cutter is useful for meat, herbs and speedy food prepJordana: 'This is one of those products that initially looks a little gimmicky, but I can actually see where it would be useful. 'It combines a knife and chopping board in one, so it could be handy for snipping sausages, cooked chicken, boneless meat, herbs or softer vegetables directly over a pan or plate.'It could also be brilliant for parents who are constantly cutting food into smaller pieces for children, or for anyone who struggles with grip and finds a traditional knife difficult to control. In those situations, it may genuinely save time and reduce mess.'My concern would be cleaning around the blade and hinge, particularly after using it on raw meat. 'I would also avoid anything frozen, very tough or containing bones. It has a place, but probably as a specialist tool rather than a replacement for a proper knife.'VERDICT: Surprisingly useful for meat, herbs and quick food prep, but not a replacement for a good kitchen knife.Grape cutter The grape cutter is best avoided, according to JordanaJordana: 'These are gadgets that feel as though someone invented them just because they could. 'Grapes and cherry tomatoes are already tiny. Cutting them with a knife is hardly a major kitchen ordeal.'It might work perfectly on a very firm, fresh grape, but anything slightly soft is surely going to be crushed rather than neatly sliced. I can already picture grape juice firing across the worktop and a cherry tomato exploding inside it. 'You would have to dismantle and wash the gadget, which probably takes longer than cutting the fruit in the first place.'It also solves such a ridiculously specific problem that I can't imagine it earning permanent space in a kitchen drawer. 'Unless you're preparing industrial quantities of grapes, just use a knife. It's quicker, cleaner and it doesn't need an instruction manual.'VERDICT: A pointless gadget that turns cutting a grape into a full production.Sonic scrubber The Super Sonic Scrubber can be ideal for cleaning the bathroom and kitchen, she saidJordana: 'I can absolutely see this cleaning gadget earning its place in the home. 'It's essentially an electric toothbrush for awkward household areas, with different heads designed to get into grout lines, around taps, along sink edges, shower tracks and all those irritating little corners where dirt always seems to collect.'I usually end up tackling those areas with an old toothbrush, which works, but it's incredibly manual. 'Depending on the tile layout, you can spend ages scrubbing away and finish with your hand in absolute agony. 'The Sonic Scrubber does the repetitive movement for you, so it should make deep cleaning quicker and far less tiring.'The different attachments also make it more versatile than a normal cleaning brush, although I would keep certain heads clearly separated for the kitchen and bathroom. Nobody needs the same brush going from the hob to the loo.'VERDICT: Sonic Scrubber, you definitely have a place in my home.Dymo label cutter For some households, the DYMO Label Maker might come in handy - just don't get carried away, Jordana warnedJordana: 'The organised side of me really wants this in my house. A label maker can be genuinely useful for pantry jars, snack boxes, storage containers and all those mystery tubs that otherwise end up sitting in a cupboard for six months.'I don't always use the same Tupperware for the same food, so I would probably be peeling labels off and relabelling things constantly. 'Even so, I can see it being especially useful with children. Mine opens the pantry and immediately asks me what everything is or where the snacks are. 'If a container clearly said nuts, crackers or cereal, it might save me from getting up every five minutes to conduct a guided tour of the cupboard.'My only issue is the look of it. This style of embossed plastic label has been around since the 1980s, and I would've thought we could have come up with something a little sexier by now. 'It's practical, but it's hardly design-led and still has a definite Tupperware cupboard feel.'There's also a fine line between organised and completely label-obsessed. If you find yourself labelling the kettle, the toaster and a jar that is very clearly full of pasta, it may be time to step away from the machine.'VERDICT: Useful, satisfying and perfect for a beautifully organised pantry, provided you know when to stop.Virofoam overflow drain cleaner Jordana said Virfoam is a 'genuinely clever two-in-one solution because it cleans both the drain and the overflow at the same time'Jordana: 'This is a genuinely clever two-in-one solution because it cleans both the drain and the overflow at the same time. 'Most products are simply poured down the plughole, while the overflow remains that mysterious, slightly icky area nobody quite knows how to reach.'I'm always trying to clean my overflow with a toothbrush, but it still somehow feels grimy afterwards. 'The expanding foam travels through the connected pipework and reaches the hidden areas you cannot physically scrub, helping tackle build-up and smells across the whole system.'It's more of a deep-cleaning and maintenance product than a miracle cure for a completely blocked sink, but for that awkward, icky area around the overflow, I think this is a genuinely smart solution.'VERDICT: A clever two-in-one cleaner for the drain and the hidden overflow areas that a toothbrush never quite reaches.Shoe cleaning bags The shoe cleaning bag could prove handy when refreshing trainers, the expert saidJordana: 'I love solutions like this because they take something you already do and make it feel safer and more practical. 'I constantly use a bra bag in the washing machine, not just for bras but for delicate clothes too. I'm forever stuffing anything remotely fragile into one to stop it being stretched, snagged or thrown around the drum.'I always think twice before putting trainers in the washing machine because they clump around so loudly and can feel quite brutal on the drum. 'These bags seem like a great solution because they contain the shoes, soften the impact and help stop them from crashing around like two bricks for an hour.'The textured lining should also help clean the surface of washable trainers more effectively than a standard laundry bag. 'My only caution would be to check the care label first, because leather, suede, glued details and delicate finishes may still be damaged, no matter how clever the bag is.'I would definitely buy something like this for children's trainers and everyday washable shoes. It makes the whole process feel far less risky.'VERDICT: A clever and genuinely useful upgrade for washing trainers without making your machine sound like a building site.Stair cleaning brush While the ACE2ACE Roller might come in handy, Jordana said the hoover could be used insteadJordana: 'I like the idea of this, provided it actually works. I have bought many a lint roller that promises the world and then fails to lift a single hair from a coat, so I would need convincing before giving it permanent cupboard space.'With four floors in my house, the stairs are always one of the trickiest areas to clean. I can see this being useful for quickly picking up pet hair, fluff and surface debris between proper vacuuming sessions, particularly around the edges and on the vertical front of each step where a full hoover head cannot easily reach.'That said, most vacuums already come with smaller nozzles that can tackle those areas, and the suction will always be more powerful. 'If I still have to bring out the hoover for embedded dirt, do I really need to store another cleaning gadget as well?'For me, this only earns its place if it genuinely grabs hair quickly and saves time. Otherwise, it risks being a gadget invented to solve a problem that the vacuum cleaner has already solved.'VERDICT: Potentially brilliant for quick stair and pet-hair pick-ups, but only if it genuinely worksPink leaf blower While the colour might look appealing, Jordana said the pink leaf blower might not be the most practical optionJordana: 'This looks fun and very Mrs Hinch, but I would want to know whether it has enough power to do anything beyond gently rearranging a few dry leaves.'A lightweight cordless leaf blower can be genuinely useful for patios, paths, artificial grass and awkward corners where sweeping takes forever. 'I can see the appeal of quickly blowing debris into one place rather than chasing individual leaves around with a broom.'My concern is that this one looks rather small and toy-like. If it only works on bone-dry leaves and gives up the moment anything is damp, heavy or stuck between paving, it risks being more a Barbie accessory than a serious garden tool. 'You also still have to gather the leaves afterwards, so technically you are not removing the mess, just relocating it.'That said, for a small courtyard or quick tidy-up, I would absolutely use it, especially if it's light enough to grab without turning garden maintenance into a full workout.'VERDICT: Cute and potentially handy for light patio debris, but it needs more power than personality.Bendy hoover According to the interior expert, the bendy handheld hoover is worth a purchaseJordana: 'This is one I can absolutely see the point of. Dust, crumbs and pet hair always seem to collect underneath sofas and beds, but getting a normal vacuum head under there usually involves moving half the room or getting down on the floor yourself.'The flexible joint lets the vacuum bend low while you stay standing, so it can reach much further underneath furniture without the usual back-breaking performance. 'Anything that tackles the hidden graveyard of dust beneath the sofa without requiring me to lie flat on the floor gets my vote.'My only issue is that I would not want it as yet another separate vacuum. Most people, especially those living in cities or smaller homes, simply do not have the storage space for a full-sized hoover, a handheld vacuum and then a bendy vacuum as well. 'I would want this feature built into my main vacuum, or combined with a good handheld model, rather than adding another bulky appliance to the cupboard.'I would also want to know that the flexible joint feels sturdy and does not become the weak point over time. But as a feature, rather than a whole extra machine, I think it's genuinely clever.'VERDICT: A brilliant back-saving design, but better built into your main vacuum than added as another appliance.Steam cleaner She explained that the steam cleaner can be a worthwhile investment Jordana: 'This is one cleaning gadget I absolutely love, but I would not buy a steamer designed only for the cooker. 'I would choose a multipurpose model with different nozzles that can be used all around the house.'They are brilliant for loosening grease on the hob and cooker, but also for grout, taps, bathroom fittings and all those awkward little gaps where dirt builds up. 'I also use mine to give sofas, upholstery, carpets, headboards, pillows and even duvets a quick refresh between professional cleans.'As a bit of a bacteria freak, I'm always pulling mine out. I can get slightly obsessive and start steaming anything that stays still for long enough, but it genuinely makes the house feel fresher and gives me some reassurance that I'm tackling lingering dirt and bacteria.'The real value is the versatility. A single-purpose cooker gadget risks becoming another bulky appliance taking up cupboard space, while a good multipurpose steamer can replace several different cleaning tools. 'Just be careful with delicate fabrics and surfaces, and check the manufacturer's instructions before launching a full-steam attack on the house.'VERDICT: A brilliant household investment, but choose a multipurpose steamer rather than one that only tackles the cooker.Artificial grass cleaner While artificial grass cleaner is likely useful for those with a fake lawn, Jordana advised shoppers to be precautious about the product's ingredientsJordana: 'I have a bit of a thing about artificial grass because, if it's not cleaned properly, I always think it can become a bit of a cesspit. 'It collects dust, pollen, mud, pet mess and general outdoor grime, yet people often treat it as though it somehow cleans itself.'So, if I were going to have artificial grass, I would absolutely welcome a product like this. 'I like that it attaches directly to the hose and lets you clean, disinfect and freshen the whole area in one go. 'It feels far more practical than attempting to scrub it by hand, particularly if you have pets and need to tackle lingering smells as well as visible dirt.'My concern would be the chemicals. I would want to know exactly what's in the solution, where it drains away to, how long any residue remains on the grass and whether it's genuinely safe for children and animals. 'Nature is meant to be nature, and the idea of repeatedly spraying chemicals across an outdoor space does make me slightly uneasy.'That said, artificial grass is already an unnatural surface that can hold onto all sorts of unpleasantness, so leaving it uncleaned is hardly the best option. 'Used carefully and according to the instructions, I can see this being a genuinely useful way to stop your garden from becoming the neighbourhood petri dish.'VERDICT: A welcome deep-clean for artificial grass, but I would check exactly what's being sprayed before letting children and pets loose on it.