UGREEN has teamed up with Honkai Star Rail in a new partnership that aims to bring together fast charging technology and one of the world's most popular space fantasy games, giving fans in Thailand an opportunity to power up their devices while celebrating their favourite interstellar adventure.
Founded in 2012, UGREEN operates in more than 180 countries around the world, while HoYoverse's Honkai Star Rail has grown into one of the most successful role playing games on mobile phones in recent years.
In Honkai Star Rail, players take on the role of a Trailblazer travelling across the galaxy in search of answers about the mysterious Stellaron. Along the way, the protagonist encounters diverse worlds, colourful companions and battles that mix science fiction, mythology and cosmic adventure in equal measure.
The global consumer electronics brand said the collaboration with HoYoverse game company marks its latest push into the gaming sector, building on the success of its previous partnership with Genshin Impact. The move reflects a growing trend among technology companies seeking deeper connections with gaming communities through exclusive products and fan experiences.
At the heart of the partnership is a themed collection inspired by Yao Guang, a military strategist from the Honkai Star Rail game.
