New-Gen Universe, Inc. is launching its first consumer products initiative at San Diego Comic-Con, debuting an exclusive collector’s trading card set made with Cryptozoic Entertainment to celebrate its Marvel-distributed comic series.
Just 300 convention exclusive boxes exist worldwide for the July 23–26 event, making this among the rarest “New-Gen” collectibles released to date. Designed solely for the convention, the set also builds momentum for the upcoming 3D CGI animated series “New-Gen Nanobot Heroes.”
In the comic, twin brothers Sean and Chris learn their bodies have been enhanced by nanotechnology, thrusting them into a fight against the villain Deadalus within a futuristic world where nature and technology exist side by side.
“New-Gen” was created by J.D. Matonti, Julia Coppola and Chris Matonti and has grown from its Marvel-distributed comic book origins into a transmedia franchise spanning publishing, animation and consumer products. The Comic-Con cards give fans a tangible link between the source comics and the animated series still to come.
The initiative is led by Debra Joester, president of Joester Loria Group, who is spearheading New-Gen’s expanding consumer products program.
