Apple Inc.

(NASDAQ:AAPL) should either make a bold move by acquiring The Walt Disney Co.

(NYSE:DIS) or abandon its entertainment ambitions altogether, investor Ross Gerber said as the latter’s shares continue to lag the broader market.

Ross Gerber Says Apple Must Make A Big Decision On Entertainment Gerber, CEO of Gerber Kawasaki, argued that Apple has reached a crossroads in its entertainment strategy, saying the tech giant should either fully commit by acquiring Disney or stop investing in the business.

In a post on X, Gerber wrote, "Now is the time for Apple to decide if they really want to be in the entertainment business.