Logan Paul a​nd Tom Brady. Image via: AP Photos​Tom Brady and Logan Paul's ongoing feud escalated again Sunday when the two exchanged middle fingers in the stands at the 2026 World Cup final between Spain and Argentina at MetLife Stadium.Fanatics CEO Michael Rubin, who filmed the incident for his Instagram, stepped in to separate the pair before the confrontation went further. The moment came less than 48 hours after Brady slapped Paul during a face-to-face staredown at Fanatics Fest in New York, adding fresh fuel to a rivalry that has simmered for months.Tom Brady and Logan Paul reignite feud with shocking middle-finger exchange at FIFA World Cup finalVideo circulating on X showed Brady flashing the gesture toward Paul, who returned it immediately, while Rubin worked to keep the two apart. Brady reportedly stayed composed and smiling throughout the exchange, while Paul pushed to close the distance between them. The scene played outjust two days after Karl-Anthony Towns had to step in during their Fanatics Fest confrontation to keep the situation from boiling over.Check out the video here:What's going on between Tom Brady and Logan PaulThe tension traces back to the Fanatics Flag Football Classic, where Brady tossed a football at Paul after the whistle, sparking a heated exchange on the field. Paul later needled Brady online over the flag football matchup, prompting Friday's slap, which Paul addressed publicly by calling it a bad example to set and noting he'd suffered a torn tricep. Brady fired back on social media, telling Paul he'd "try again next time" and adding a jab of his own.The friction isn't new. Brady previously downplayed Paul's standing as an athlete during an appearance on the "Impaulsive" podcast, comparing him unfavorably to NFL stars like Saquon Barkley and Justin Jefferson. Paul has since become a fixture on WWE's Raw brand, and Brady has made clear he wants in on that world too, saying this week he's waiting on WWE president Nick Khan to build him a storyline so he can step into the ring for at least one match.What are fans saying about the Tom Brady and Logan Paul feud?Reaction online split between amusement and skepticism, with fans debating whether the whole saga is building toward something bigger:Captain Caleb (@captaincaleb18): "Alright they are dragging this out now"Pablo (@garzavilo): "Who tf does Logan think he is to insult the goat ?"Nate Svoboda (@gr8tsworld): "Brady has seven rings. Logan has seven camera angles. 😂"〽️Bonz〽️ (@DonBonza): "As if there weren't enough reasons to love Tom Brady"TB EGO (@TomBradyEgo, parody account): "Like it or not, Tom Brady knows how to stay relevant"Matthew (@time34c): "Clearly fake but Tom just holding the finger is gold"Whether scripted or not, the rivalry now has real momentum heading toward a possible WWE payoff. Brady has said publicly he's angling for a match, and Paul's growing role on Raw makes the promotion an obvious stage for a resolution.Nothing is confirmed yet, but with two viral incidents in one week, Nick Khan may not have much of a choice left.