It’s football, but not as we know it. It is American sport, exactly as we know it.Football broke new ground with the World Cup final’s first ever half-time show, interrupting the biggest match the sport has to offer for 27 minutes so that Justin Bieber could serenade half the planet with a guitar while looking ever so slightly bored.Was it any good? Will we be talking about it for years to come? And, more importantly, was it worth it?The pre-recorded sight of a goofy, grinning original Ronaldo, pushing the seams of his tracksuit to its very limits, driving Madonna into the stadium as she sang her old hit Music, with Ronaldinho sat alongside very much in his uncle Nile Rodgers era, was equal parts surreal and hilarious.If we’d had a bit more of that — maybe Luis Figo and Bryan Adams on a motorbike with a sidecar, or Francesco Totti on a unicycle — then we’d have had a show to remember.However, while everything was very well choreographed, fun, big and colourful, it was all pretty random and felt very contrived.Sure, it was never exactly going to feel organic and wholesome, but this was clearly a rip-off of the very well established Super Bowl show and it lacked the cohesiveness that brings when it showcases one particular artist (albeit often with special guests).Bieber’s deeply earnest acoustic version of Everything Hallelujah was great, as a contained one-off performance, but coming inbetween K-Pop band BTS and Shakira/Burna Boy it was a bum note in a show otherwise packed with energy.Did Justin Bieber bring down the vibes? (Buda Mendes/Getty Images)“Baby, we find love in these moments,” Bieber sang. “We don’t even have to try, I could sing a song but the words just wouldn’t do, so I said hallelujah, hallelujah, baby.”