Mr Arapat says the company believes the next decade will reward firms that help clients achieve meaningful financial outcomes, not those that simply execute the most transactions.
For much of this century, Kim Eng was synonymous with Thailand's securities industry. As the country's No.1 brokerage firm for 16 consecutive years, it helped shape a generation of Thai investors and established one of the strongest brands in capital markets.But the investment landscape did not stand still. The rise of digital investing, increasing access to global markets, changing investor expectations, and prolonged weakness in Thailand's equity market fundamentally reshaped the industry's economics.
Success was no longer defined solely by transaction volumes or market share. Investors increasingly sought professional advice, diversified portfolios, and long-term wealth creation.
Recognising this structural shift, Maybank Securities Thailand made a deliberate decision to reinvent itself -- not by defending yesterday's business model, but by building for tomorrow's investors.
Now, after five years of transformation that began during the Covid-19 pandemic, Maybank believes it has reached an important milestone. What was once known primarily as a leading brokerage house has evolved into a fully integrated investment advisory firm, placing financial advice, portfolio construction, and long-term wealth creation at the heart of its strategy.
