Starbucks Korea staff formed a union after backlash over the Tank Day campaign, which coincided with the Gwangju uprising anniversary, sparking public outrage.
The move comes in light of a major marketing blunder
Jul 19, 2026
05:57 pm
What's the storyStarbucks Korea, the third-largest market for the global coffee giant after the US and China, has seen its workers form a labor union.
The move comes in light of a major marketing blunder that reminded many of a 1980 government crackdown on pro-democracy activists.
Starbucks Korea employees have established a labor union for their rights. This action follows a marketing promotion that caused…
SEOUL, July 19 —Workers at Starbucks Korea have formed a labour union, the company confirmed today, following a marketing fiasco…
Workers at Starbucks Korea have formed the company’s first labor union since it entered South Korea 27 years ago, seeking higher…
Starbucks Korea workers have formed the first labor union at a domestic coffee franchise, joining the Korean Chemical, Textile &…
Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.
SEATTLE — Days after Starbucks Korea’s “Tank Day” campaign sparked outrage domestically, overseas social media users have begun…
