PARIS: The World Cup has engaged punters like never before with an 80 percent increase in betting volume compared to the 2022 edition, even taking into account the higher number of matches for a 48-team tournament, a betting expert told AFP.
Although many football fans were skeptical about the increase in the number of teams from 32 to 48, it appears punters have welcomed it.
“We’ve seen an 80 percent increase in the ticket volume,” Darren Small, senior vice president of Managed Trading Services at Sportradar, told AFP.
“So we’re seeing more bets and more active customers.
“We’ve seen record numbers and we’ve surpassed our expectations in terms of what we felt we were going to see if we compare it to 2022, which is a little difficult because it was different as it was in the winter.”
