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UAAGI Auto Group, the Philippine distributor of the battery-electric Radar RD6 pickup, said it sold 112 units in June, more than doubling the 44 units delivered in May. While the company did not disclose cumulative sales, the month-over-month increase suggests growing interest in electrified pickups, a segment that has recently expanded with models such as the plug-in hybrid BYD Shark 6 (which has registered over 2,140 vehicles) and Dongfeng EV truck (about 50 units).
Although pickup trucks remain overwhelmingly diesel-powered in the Philippines, manufacturers are increasingly introducing electrified alternatives as businesses and private buyers look for lower operating costs, reduced emissions, and new technologies that conventional trucks cannot offer.
The Radar RD6, marketed globally as the Riddara RD6, enters one of the country’s most competitive vehicle segments with a starting price of P1.438 million (about US$25,230) for the rear-wheel-drive Econ variant. That places it within reach of many mid-range diesel pickups while offering a fully electric powertrain.
