A closer look at why companies like EvenUp are difficult to compete with, and what this means for the future of AI-powered legal technology.

Introduction

A few weeks ago, I went down a rabbit hole trying to understand how EvenUp built one of the most successful AI products in personal injury law.

Like many people, I assumed the competitive advantage would come from a proprietary large language model, sophisticated prompt engineering, or some secret AI architecture hidden behind the scenes.

Instead, I found something much less glamorous—but far more valuable.