TrueID has rolled out a major strategic transformation, evolving from a digital entertainment and lifestyle content platform into a digital hub built on three pillars -- content, community and commerce -- designed to create value for audiences, creators, brands and partners alike.True Corporation's platform debuted Tatang by TrueID, a new vertical drama mini-app, in partnership with DramaBox, the world's leading vertical drama platform.
The tie-up brings globally popular series with Thai subtitles and dubbing to local audiences, while expanding opportunities for Thai creators through True and Charoen Pokphand (CP) Group.
According to Sensor Tower and the True and DTAC database, Thailand ranks No.1 in Southeast Asia in terms of vertical drama industry revenue, reflecting the country's strong consumer demand and monetisation potential for short-form premium content.
Wintharadis Kolasthasenee, managing director of TrueID, said its mini-app strategy brings content, services and rewards to the digital platforms consumers already use everyday across True and CP businesses, while opening the TrueID platform to future strategic partners.
According to an Omdia report on the emerging micro-drama trend in Asia released in June 2025, China's vertical drama market reached a major milestone in 2025, generating US$8.8 billion in annual revenue, overtaking the country's box office industry while attracting more than 700 million monthly active users. This highlights consumers' accelerating shift towards mobile-first, bite-sized entertainment.
